Lex Roman

Hey, I'm Lex! I'm a growth marketer specialized in audience growth and monetization. I’ve been crafting successful conversion strategies for companies like Gusto, Nissan, Macys and The Black Tux since 2010. Now, I work with indie creatives and journalists to make their ventures more sustainable.

PlaybookPlaybook

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Foundation Map: Everything you need to run a paid newsletter or blog

One of these might be your missing piece to making more money

Lex Roman

Paid Ads GrowthPaid Ads Growth

I booked a newsletter ad. Here's how it went.

Why pay Facebook when we can pay each other?! My latest experiment in paid ads featuring The Side Blogger.

Lex Roman

OutpostOutpost

Start making money with Outpost: Live training on February 27

For Ghost publishers who have ambitious revenue and growth goals

Lex Roman

Paid Ads GrowthPaid Ads Growth

I tried beehiiv boosts to grow my newsletter. Here's how it went.

Pay other writers to send subscribers your way with this easy paid ads strategy

Lex Roman

Wake me up when the mourning is over

Ryan Broderick says it's time to panic about the state of the media. Here's why I'm still optimistic.

Lex Roman

PlaybookPlaybook

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Automation: "Just Got It" posts for every new subscriber

A social media hack runs in the background bringing in real revenue

Lex Roman

RevenueRevenue

Book paid partnerships the 2025 way

Subscriptions moving too slow? How 'bout getting into sponsorships!

Lex Roman

PlaybookPlaybook

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Make your own recommendation network

You don't need a platform to cross-promote with other writers

Lex Roman

beehiivbeehiiv

Add these journalists to your beehiiv recommendations

A list of relevant publications for journalists and writers using beehiiv's recommendation engine

Lex Roman

RevenueRevenue

Pay per article: Does it work?

I asked Rascal how pay $1 for this story was working for them and how it competed with subscriptions on the paywall

Lex Roman