Lex Roman

Hey, I'm Lex! I'm a growth marketer specialized in audience growth and monetization. I’ve been crafting successful conversion strategies for companies like Gusto, Nissan, Macys and The Black Tux since 2010. Now, I work with indie creatives and journalists to make their ventures more sustainable.

InterviewsInterviews

Write stuff people want to share

Alissa Walker of Torched hates social media. Here's how she drives virality.

Lex Roman

Call for contributions! One thing that worked for you.

Plus my quick take on Substack's latest controversy (and what you should do)

Lex Roman

I had no idea body cam footage cost $1000

'Behind the story' costs get readers paying the freight for the footage

Lex Roman

PlaybookPlaybook

Recipes: Your Welcome Sequence

How to welcome your new reader and what to offer them in the welcome sequence

Lex Roman

GhostGhost

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What happens when you leave Substack?

Ty Burr left Substack in February. I wanted to know how it impacted his revenue and growth.

Lex Roman

Conversion CopyConversion Copy

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Convince me to pay you

10 motivation messages to get your readers opening their hearts and their wallets

Lex Roman

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Compare the platforms

Customizable spreadsheet with Substack, Ghost, Outpost, beehiiv, MailChimp and Lede

Lex Roman

PlaybookPlaybook

Swipe Files: Examples from Journalists

Find emails, calls to action, landing pages, upgrade screens, paywalls and more to inspire your next promotion

Lex Roman

PlaybookPlaybook

The Subscription Revenue Calculator

For choosing your pricing or figuring out your next growth milestone

Lex Roman

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I needed to make this newsletter work. There was no backup plan.

Inside Matt Brown's 90% reader funded newsletter "Extra Points"

Lex Roman