Lex Roman

Hey, I'm Lex! I'm a growth marketer specialized in audience growth and monetization. I’ve been crafting successful conversion strategies for companies like Gusto, Nissan, Macys and The Black Tux since 2010. Now, I work with indie creatives and journalists to make their ventures more sustainable.

Should I leave Substack?

Substack, Ghost and beehiiv all walk into a bar. Who's buying the drinks?

Lex Roman

32 ways to grow your newsletter

Methods that work at any audience size. Not just social media!

Lex Roman

What makes publishers the most money with Outpost's Ryan Singel

Meet Outpost. The monetization engine behind publishers like Hell Gate, The Lever and Tangle.

Lex Roman

Who better to take the money than you

Americans are going to give their money to someone. Why shouldn't it be you?

Lex Roman

Secret weapons of small publishers

Got a small audience? Five surprising advantages big outlets can't touch.

Lex Roman

How to ask for money right now

It's up for grabs! Might as well be yours! A quick guide if you hate asking for money even when the moment is right.

Lex Roman

Tell your readers how much money you need

Posting your milestones in public will get more of your audience making them happen

Lex Roman

Steal this promo plan for your Substack

I wrote this for a Substack writer and now it's all yours to use

Lex Roman

100% funded by pay-whatever-you-want

How this newsletter got so much reader funding up front and what's different 7 years later

Lex Roman

Is Substack bad at monetization?

Substackers report shockingly low free to paid conversion. I have some theories about why.

Lex Roman