Welcome to Journalists Pay Themselves!

I’m Lex Roman, an indie marketer who has spent my career specializing in revenue growth and monetization for creative entrepreneurs and tech companies.

With the rapid decline of journalism jobs, I’m looking into how I can be useful to journalists navigating the business side of going independent.

I’m wondering…how much easier could we make this?

Reader-funding offers you a ton of editorial and operational freedom. It’s far from the only successful news model, but it’s a super promising one.

I’m showing you how to do it through stories of journalists having success with reader-funding and by breaking down proven patterns that emerge.

🎯 Start here

You can browse ‘em all but this was a fan fave and it’s easy to scan.

Choosing the right revenue streams for you

Writers love coming up with reasons they can’t get paid. Here's 13 ways to make money on your terms.

journalistspaythemselves.com/p/choosing-the-right-revenue-streams-for-your-newsletter

📆 Join live sessions

I host regular events for journalists to come together and share progress, tips and challenges. These are hosted through Project C (look for the “Free event” tag)

Project C · Events Calendar

View and subscribe to events from Project C on Luma. Project C is a newsletter and commuity by, about and for independent creator model journalists.

lu.ma/projectc

📗 Get the Paid Sub Playbook

Want my recipes, tools and swipe files? Get the Paid Sub Playbook.

Join at the community tier to be part of our Slack and get special invites to more live sessions and sprints.

Thanks for being here. Together, we’re going to make this path more possible for all journalists.

—Lex

P.S. Find me on Bluesky or LinkedIn too