Journalists Pay Themselves

Get more of your free subscribers to go paid. The play by play of reader-funded news for journalists.

Featured Posts

Sep 21, 2024

Reader-funded journalists making good money

A growing list of newsletter writers and journalist run newsrooms relying primarily on reader funding (or at least making a good chunk of change from their reader base)

Lex Roman

PlaybookPlaybook

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Nov 15, 2024

Premium

32 ways to grow your newsletter

Methods that work at any audience size. Not just social media!

Lex Roman

OutpostOutpost

Jan 08, 2025

Why I’m teaming up with Outpost to help you make more money this year

The backstory behind my 2025 partnership and what it means for you

Lex Roman

RevenueRevenue

Jan 04, 2025

Choosing the right revenue streams for you

Writers love coming up with reasons they can’t get paid. Here's 13 ways to make money on your terms.

Lex Roman

Jul 20, 2024

The 5 email sequences you need to earn more paying subscribers

Start automating more of your communications with your readers with email sequences

Lex Roman

Dec 14, 2024

I had no idea body cam footage cost $1000

'Behind the story' costs get readers paying the freight for the footage

Lex Roman

Latest Posts

ChurnChurn

Mar 29, 2025

To live and die by your membership

How Escape Collective KEEPS members renewing year after year

Lex Roman

PlaybookPlaybook

Mar 27, 2025

Recipes: "Why Pay" sequence to get more longtime free readers going paid

Your readers are *thinking* about upgrading. This will get more of them to do it!

Lex Roman

ChurnChurn

Mar 22, 2025

The care and feeding of paid subscribers

3 ways to keep more subscribers with you longer

Lex Roman

All posts

ChurnChurn

Mar 29, 2025

To live and die by your membership

How Escape Collective KEEPS members renewing year after year

Lex Roman

PlaybookPlaybook

Mar 27, 2025

Recipes: "Why Pay" sequence to get more longtime free readers going paid

Your readers are *thinking* about upgrading. This will get more of them to do it!

Lex Roman

ChurnChurn

Mar 22, 2025

The care and feeding of paid subscribers

3 ways to keep more subscribers with you longer

Lex Roman

ChurnChurn

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Mar 19, 2025

How to lose all your subscribers

A fatal mistake and the fix that keeps more subscribers with you longterm

Lex Roman

ChurnChurn

+1+1

Mar 19, 2025

Automation: Cancel Reasons and Subscriber Winbacks

Get cancel reasons automatically plus keep track of who canceled and win more subscribers back

Lex Roman

ChurnChurn

Mar 15, 2025

Churn down for what

Why subscribers cancel and what you can do about it

Lex Roman

SubstackSubstack

Mar 08, 2025

Audience Hackers vs Craftsmen

The false choice between writing and business

Lex Roman

Mar 01, 2025

I don't want to paywall this but...

What to paywall featuring 5 strategies from Extra Points, The Flytrap, Caitlin Dewey, 404 Media, and Max Read

Lex Roman

RevenueRevenue

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Mar 01, 2025

Guide: Revenue Streams You Can Use to Fund Your Journalism Work

In this guide, you’ll find 13 different revenue streams to support your writing and reporting.

Lex Roman

RevenueRevenue

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Mar 01, 2025

Calculator: Project your revenue

How many revenue streams do you need and how much will you make from each? Use this revenue projection worksheet to figure it out!

Lex Roman

Paid Ads GrowthPaid Ads Growth

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Mar 01, 2025

Calculator: Return on ad spend

Was that paid ad worth the money? This calculator helps you figure that out!

Lex Roman

Paid Ads GrowthPaid Ads Growth

Feb 22, 2025

I stole a bunch of memes and ran them as Facebook ads

How easy and cheap are Facebook ads? I share my experiment results with you!

Lex Roman

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