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Paid Sub Playbook

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Paid SubscriptionsPaid Subscriptions
+1+1
If your pricing page is not cutting it, try an upgrade page
Apr 30, 2025

If your pricing page is not cutting it, try an upgrade page

A step you might need BEFORE readers choose a tier. What to include and where to promote.

Lex Roman
Lex Roman
PlaybookPlaybook
Swipe files: Over 100 examples of subscription upsells from journalists
Apr 21, 2025

Swipe files: Over 100 examples of subscription upsells from journalists

Emails, calls to action, landing pages, upgrade screens, paywalls and more to inspire your next promotion

Lex Roman
Lex Roman
PlaybookPlaybook
Recipes: "Why Pay" sequence to get more longtime free readers going paid
Mar 27, 2025

Recipes: "Why Pay" sequence to get more longtime free readers going paid

Your readers are *thinking* about upgrading. This will get more of them to do it!

Lex Roman
Lex Roman
ChurnChurn
+1+1
Automation: Cancel Reasons and Subscriber Winbacks
Mar 19, 2025

Automation: Cancel Reasons and Subscriber Winbacks

Get cancel reasons automatically plus keep track of who canceled and win more subscribers back

Lex Roman
Lex Roman
RevenueRevenue
+1+1
Guide: Revenue Streams You Can Use to Fund Your Journalism Work
Mar 01, 2025

Guide: Revenue Streams You Can Use to Fund Your Journalism Work

In this guide, you’ll find 13 different revenue streams to support your writing and reporting.

Lex Roman
Lex Roman
RevenueRevenue
+1+1
Calculator: Project your revenue
Mar 01, 2025

Calculator: Project your revenue

How many revenue streams do you need and how much will you make from each? Use this revenue projection worksheet to figure it out!

Lex Roman
Lex Roman
Paid Ads GrowthPaid Ads Growth
+1+1
Calculator: Return on ad spend
Mar 01, 2025

Calculator: Return on ad spend

Was that paid ad worth the money? This calculator helps you figure that out!

Lex Roman
Lex Roman
Paid SubscriptionsPaid Subscriptions
+2+2
Foundation Map: Everything you need to run a paid newsletter or blog
Feb 19, 2025

Foundation Map: Everything you need to run a paid newsletter or blog

One of these might be your missing piece to making more money

Lex Roman
Lex Roman
PlaybookPlaybook
+1+1
Automation: "Just Got It" posts for every new subscriber
Jan 27, 2025

Automation: "Just Got It" posts for every new subscriber

A social media hack runs in the background bringing in real revenue

Lex Roman
Lex Roman
PlaybookPlaybook
+1+1
Make your own recommendation network
Jan 23, 2025

Make your own recommendation network

You don't need a platform to cross-promote with other writers

Lex Roman
Lex Roman
PlaybookPlaybook
Screw Substack. Be your own growth marketer.
Dec 30, 2024

Screw Substack. Be your own growth marketer.

Replace big tech platforms with the 3x3x3 system for growing your publication

Lex Roman
Lex Roman
PlaybookPlaybook
Recipes: Your Welcome Sequence
Dec 11, 2024

Recipes: Your Welcome Sequence

How to welcome your new reader and what to offer them in the welcome sequence

Lex Roman
Lex Roman
Get more of your subscribers to go paid. The play by play of reader-funded news.

Journalists Pay Themselves

Get more of your subscribers to go paid. The play by play of reader-funded news.

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