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- Calculator: Return on ad spend
Calculator: Return on ad spend
Was that paid ad worth the money? This calculator helps you figure that out!
Lex Roman
February 28, 2025 • Estimated Reading Time: 3 minutes
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Why NOT run paid ads to grow your newsletter?
Well, for one thing, they might not pay you back. You need to know how much money you’ll get from the new readers you bring in (with all your revenue streams factored in!)
For example, if you are 100% reader-funded, then you need to know how much the average reader pays you.
But if you are sponsor or ad-supported, you might make money just from having more readers.
I’ve been running paid ads experiments testing out things like Facebook ads, beehiiv boosts and creator ads. The only way to compare them is to know how much money they generated (or will generate) for me.
That’s why you need to know your return on ad spend.
The calculator in this play is standing by to walk you through it! Use it on your next ad campaign.
In this play:
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