Don't promote by yourself

4 ways to cross-promote, team up and amplify with other journalists

Author

Lex Roman
May 20, 2025 • Estimated Reading Time: 2 minutes

In partnership with: Outpost for Ghost publishers

It’s exhausting to go out and find every new reader yourself.

It’s a whole lot easier for someone else to shout you out and send a flood of new people your way.

What if you could partner with other publishers to make this new subscriber fun train happen more often?

Your options for cross-promotions are wide open. Truly there’s no “right way” to do it. I get that that can sometimes be overwhelming. Where do you start? Who should you promote with? How do you make it easy on yourself?

We’re going to dig into 4 ways you can cross promote during our Cross Promo Challenge month. I invite you to try them, be part of the Challenge and put this strategy to work growing your audience.

Lex

Cross Promo Method 1: Swap Newsletter Ads

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