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If your pricing page is not cutting it, try an upgrade page
A step you might need BEFORE readers choose a tier. What to include and where to promote.
Lex Roman
April 30, 2025 • Estimated Reading Time: 3 minutes
In partnership with: Outpost for Ghost publishers
Some people pay you right away. Others take months to warm up.
What’s going on there?
Your readers have different levels of trust and motivation to buy in. For readers who do not know you yet, seeing a bunch of subscription tiers with little context is not gonna work very well.
That’s where an Upgrade Page can help.
An Upgrade Page is an in-between layer that persuades a reader who is thinking about paying you to actually do it. It’s for your harder sell readers. The ones who toil over whether to subscribe or not. The ones who need more reasons.
Today’s Paid Sub Play is what to include in your Upgrade Page, where to promote it and some examples from journalists doing it well.
In this play
Find this in your Foundation Map
If you’re following along on our Foundation Map workbook, this is on page 3 under Website Pages.
The Foundation Map for running a paid subscription business
And don’t think adding an Upgrade Page is a whole project. It’s quick.
Community members Bryan Vance and Andy Dehnart made changes to their Upgrade Pages live on our session yesterday. I bet you can add yours or fix yours up in less time than it takes to watch an episode of The Rehearsal. Read on for what to do!
This post is part of the Paid Sub Playbook
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