Swipe Files: Examples from Journalists

Find emails, calls to action, landing pages, upgrade screens, paywalls and more to inspire your next promotion

Author

Lex Roman
November 24, 2024 • Estimated Reading Time: 1 minute

Swipe files are examples or templates you can reference when writing marketing copy.

You can buy them on marketplaces like Gumroad, from copywriters directly or you can collect them yourself in a folder.

I collect swipe files from journalists and publishers year round and stash them here for you to reference whenever you’re putting together a promotional email sequence or fundraising campaign.

In here, you’ll find:

  • Pages: Landing pages, Newsletter pages, Welcome and Thank you pages

  • Emails: Dedicated promotions, special promotions and calls to action

  • Upgrade: Paywalls and upgrade screens

  • It grows all the time! I add new examples whenever I spot them.

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