Swipe Files: Examples from Journalists

Swipe files are examples or templates you can reference when writing marketing copy.

You can buy them on marketplaces like Gumroad, from copywriters directly or you can collect them yourself in a folder.

I collect swipe files from journalists and publishers year round and stash them here for you to reference whenever you’re putting together a promotional email sequence or fundraising campaign.

In here, you’ll find:

• Pages: Landing pages, Newsletter pages, Welcome and Thank you pages

• Emails: Dedicated promotions, special promotions and calls to action

• Upgrade: Paywalls and upgrade screens

• It grows all the time! I add new examples whenever I spot them.

Get The Paid Sub Playbook to read the rest.