Screw Substack. Be your own growth marketer.

Replace big tech platforms with the 3x3x3 system for growing your publication

Author

Lex Roman
December 30, 2024 • Estimated Reading Time: 2 minutes

Writers want to write. They don’t want to market.

But if you want to get paid to write these days, you have to market and sell too.

The grand promise of Substack was that writers could focus on the writing while the platform found you an audience and helped you make money.

Both of them lied.

Sure, some writers do make money on these platforms, but as we’ve already debunked, those writers are often doing the bulk of that labor themselves.

STILL. There are some legitimate ways Substack, Medium and even social media platforms bolster your audience building and monetization.

And they are replaceable when you know what to replace.

Introducing The 3×3×3 Growth System.

A three part system to guide you in becoming your own best marketer whether you’re ditching Substack or just taking control of your publication’s growth.

Lex Roman

In this post:

  • What The 3×3×3 Growth System is

  • Choose 3 list growth channels (16 options)

  • Choose 3 revenue streams (13 options)

  • Choose 3 promotion mechanics (14 options)

  • How to choose, test and optimize all of the above

  • Downloadable spreadsheet for tracking what works for you

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