Recipes: Your Welcome Sequence

What should go in your welcome sequence?

This is a question that’s answered a million times on the internet AND YET it’s actually pretty hard to parse everyone’s opinions on it and turn it into something you can use.

That’s what Rose Thomas Bannister brought to my attention last week.

She was cranking out her welcome sequence and she just wanted a quick run down.

What should actually go in here? How many days apart? Are these sales emails?

I get it. It’s like those recipe sites with the whole life story of the chef when you just wanna make a batch of cookies.

So go preheat the oven! I’ve got three welcome sequence recipes ready for you to bake 🍪 

This is part of the new Paid Sub Playbook. If you’re not a Playbook subscriber, you can join us here. It pays for itself if you get just one extra subscriber out of it!

🗞️ In this edition:

• The What/When of Welcome Sequences

• Welcome Sequence Recipe 1: Get to Know Us

• Welcome Sequence Recipe 2: Buy In to Us

• Welcome Sequence Recipe 3: Thanks for Buying In

• Swipe Files: Welcome Email Examples

I don’t ride that hard for welcome sequences so this issue will not convince you to care about them if you don’t already.

But I will say I’ve been surprised about how much intel I’ve gotten from new readers in replies to even a single welcome email and also how many purchases people have made before getting to know me. I noted a couple of ways to make those things happen in the recipes.

Get The Paid Sub Playbook to read the rest.