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Featured Posts

Reader-funded journalists making good money

A growing list of newsletter writers and journalist run newsrooms relying primarily on reader funding (or at least making a good chunk of change from their reader base)

Lex Roman

RevenueRevenue

Choosing the right revenue streams for you

Writers love coming up with reasons they can’t get paid. Here's 13 ways to make money on your terms.

Lex Roman

OutpostOutpost

Why I’m teaming up with Outpost to help you make more money this year

The backstory behind my 2025 partnership and what it means for you

Lex Roman

Paid SubscriptionsPaid Subscriptions

I don't want to paywall this but...

What to paywall featuring 5 strategies from Extra Points, The Flytrap, Caitlin Dewey, 404 Media, and Max Read

Lex Roman

The 5 email sequences you need to earn more paying subscribers

Start automating more of your communications with your readers with email sequences

Lex Roman

OutpostOutpost

Get started with Outpost in less than one hour

A monetization tool that works automatically in the background for Ghost publishers

Lex Roman

Latest Posts

OutpostOutpost

You can't just post a story and hope people find your newsletter

Why you need on page calls to action and how to set them up with Outpost

Lex Roman

Choose your level of selling out

Whose money is ok to take? You get to decide.

Lex Roman

Paid SubscriptionsPaid Subscriptions

+1+1

If your pricing page is not cutting it, try an upgrade page

A step you might need BEFORE readers choose a tier. What to include and where to promote.

Lex Roman

All posts

OutpostOutpost

You can't just post a story and hope people find your newsletter

Why you need on page calls to action and how to set them up with Outpost

Lex Roman

Choose your level of selling out

Whose money is ok to take? You get to decide.

Lex Roman

Paid SubscriptionsPaid Subscriptions

+1+1

If your pricing page is not cutting it, try an upgrade page

A step you might need BEFORE readers choose a tier. What to include and where to promote.

Lex Roman

Do Black journalists get less paying subscribers than white journalists?

And what can an individual journalist do to combat racism in their revenue streams

Lex Roman

PlaybookPlaybook

Swipe files: Over 100 examples of subscription upsells from journalists

Emails, calls to action, landing pages, upgrade screens, paywalls and more to inspire your next promotion

Lex Roman

Paid SubscriptionsPaid Subscriptions

+2+2

How to ask for paid subscribers when it's a bad time to ask for paid subscribers

Aftermath turns subscription promotion into editorial direction

Lex Roman

OutpostOutpost

Want to know HOW you should use Outpost? Join me for office hours!

I can help you figure out if Outpost is right for you, how to get started and what automation to turn on first.

Lex Roman

Need quick revenue? Run a one time reader raise!

Good for starting up or for scaling up. Examples inside.

Lex Roman

Introducing the Creator Journalist Bundle

Journalists Pay Themselves teams up with Project C to support more solo journalists

Lex Roman

SubstackSubstack

How Substack steals your audience and your revenue

They're not just bad for humanity. They're bad for business.

Lex Roman

OutpostOutpost

Get started with Outpost in less than one hour

A monetization tool that works automatically in the background for Ghost publishers

Lex Roman

ChurnChurn

+2+2

To live and die by your membership

How Escape Collective KEEPS members renewing year after year

Lex Roman